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news.bbc.co.uk - 8/20/2009

BBC NEWS | Technology | Video appears in paper magazines

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The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable ...

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Magical Moving Photo Type Ads Due for Limited Copies of Entertainment Weekly
The Leaky Cauldron - News — ... Thanks to everyone who emailed today regarding the news of a clever real world Muggle marketing and advertising campaign that will echo the moving photos seen in the Daily Prophet. The BBC reports that on September 18, readers in LA and New York who purchase a copy of Entertainment Weekly will see their issue contain special video -in-print ads. These will be "slim-line screens - around the size of a mobile phone display," and have a "chip technology used to store the video - described as similar to that used in singing greeting cards - [which] is activated when the page ...

U.S. Magazines adapt the Daily Prophet moving images from Harry Potter's world
The Daily Potter — The BBC reports that on September 18, readers in LA  and New York who purchase a copy of Entertainment Weekly will see their issue contain special video -in-print ads. These will be "slim-line screens - around the size of a mobile phone display," and have a "chip technology used to store the video - described as similar to that used in singing greeting cards - [which] is activated when the page is turned." The Telegraph also reports that these 90 second video ads will "show clips from future CBS programmes and ...